© 2010

Retailing in the 21st Century

Current and Future Trends

  • Manfred Krafft
  • Murali K. Mantrala


  • Present situation of the retail sector and future challenges explored

  • Written by leading experts in the field


Table of contents

  1. Front Matter
    Pages I-XV
  2. Manfred Krafft, Murali K. Mantrala
    Pages 1-12

    1. Front Matter
      Pages 14-14
    2. Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
      Pages 15-30
    3. Zygmunt Mierdorf, Mural K. Mantrala, Manfred Krafft
      Pages 31-42

    1. Front Matter
      Pages 62-62
    2. John Dawson
      Pages 63-81
    3. Barton A. Weitz, Mary Brett Whitfield
      Pages 83-99
    4. Roy Larke
      Pages 101-117
    5. Piyush Kumar Sinha, Sanjay Kumar Kar
      Pages 119-140
    6. Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
      Pages 141-158
    7. Raymond R. Burke
      Pages 159-171
    8. Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
      Pages 173-187
    9. Thorsten Litfin, Gerd Wolfram
      Pages 189-203
    10. Mark D. Uncles
      Pages 205-219
    11. Peter Sonneck, Cirk Sören Ott
      Pages 221-238
    12. Edward J. Fox, Raj Sethuraman
      Pages 239-254

    1. Front Matter
      Pages 256-256
    2. Julia Merkel, Paul Jackson, Doreén Pick
      Pages 257-270

About this book


Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.


Future Store Retail Retail Management Retail Marketing Retailing Trade Trends business communication distribution management marketing radio-frequency identification (RFID)

Editors and affiliations

  • Manfred Krafft
    • 1
  • Murali K. Mantrala
    • 2
  1. 1.Marketing CentrumUniversität MünsterMünsterGermany
  2. 2.College of BusinessUniversity of Missouri-ColumbiaColumbiaU.S.A.

About the editors

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.

Bibliographic information

  • Book Title Retailing in the 21st Century
  • Book Subtitle Current and Future Trends
  • Editors Manfred Krafft
    Murali K. Mantrala
  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2010
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-540-72001-0
  • Softcover ISBN 978-3-642-42721-3
  • eBook ISBN 978-3-540-72003-4
  • Edition Number 2
  • Number of Pages XV, 462
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences


From the reviews:

"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research. … Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews of the second edition:

“Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. … Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. … it provides good insight about retailing … . A selective reading would benefit anyone who hopes to succeed in tomorrow’s retail environment.”­­­ (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)