Conjoint Measurement

Methods and Applications

  • Anders Gustafsson
  • Andreas Herrmann
  • Frank Huber

Table of contents

  1. Front Matter
    Pages I-2
  2. Anders Gustafsson, Andreas Herrmann, Frank Huber
    Pages 3-30
  3. Henrik Sattler, Susanne Hensel-Börner
    Pages 67-76
  4. Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson
    Pages 77-92
  5. Frank Huber, Andreas Herrmann, Anders Gustafsson
    Pages 93-112
  6. Thorsten Teichert, Edlira Shehu
    Pages 113-131
  7. Wagner Kamakura, Muammer Ozer
    Pages 145-166
  8. Benedict G. C. Dellaert, Aloys W. J. Borgers, Jordan J. Louviere, Harry J. P. Timmermans
    Pages 273-293
  9. Venkatram Ramaswamy, Steven H. Cohen
    Pages 295-319
  10. Wayne S. DeSarbo, Christian F. DeSarbo
    Pages 321-345
  11. Joel Huber, Bryan Orme, Richard Miller
    Pages 347-362
  12. Back Matter
    Pages 371-373

About this book


The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.


Evaluation Mapping Market research Sales Simulation calculus design development e-learning game theory marketing modeling optimization preference measurement utility theory

Editors and affiliations

  • Anders Gustafsson
    • 1
  • Andreas Herrmann
    • 2
  • Frank Huber
    • 3
  1. 1.Karlstad UniversityKarlstadSweden
  2. 2.University of St. GallenSt. GallenSwitzerland
  3. 3.University of MainzMainzGermany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2007
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-540-71403-3
  • Online ISBN 978-3-540-71404-0
  • Buy this book on publisher's site
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