Advertisement

Introduction to E-commerce

  • Zheng Qin 

Table of contents

  1. Front Matter
    Pages i-xi
  2. Fundamentals

    1. Front Matter
      Pages 1-1
    2. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 3-76
  3. Technology

    1. Front Matter
      Pages 77-77
    2. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 79-114
    3. Zheng Qin, Han Yi, Li Shundong, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 115-134
    4. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 135-168
  4. Management

    1. Front Matter
      Pages 169-169
    2. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 171-206
    3. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 207-227
    4. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 228-268
  5. Practice

    1. Front Matter
      Pages 269-269
    2. Zheng Qin, Han Yi, Li Shundong, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 271-303
    3. Zheng Qin, Han Yi, Li Shundong, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 304-335
    4. Zheng Qin, Han Yi, Li Shundong, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 336-372
  6. E-commerce Application

    1. Front Matter
      Pages 373-373
    2. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 375-408
    3. Zheng Qin, Li Shundong, Han Yi, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 409-457
    4. Zheng Qin, Han Yi, Li Shundong, Dong Jinchun, Yan Lixiang, Qin Jun
      Pages 458-517

About this book

Introduction

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.

Keywords

IT Information Technology (IT) TUP e-commerce information technology internet virtual enterprise web

Editors and affiliations

  • Zheng Qin 
    • 1
  1. 1.Dept. of Software EngineeringTsinghua UniversityBeijingChina

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-540-49645-8
  • Copyright Information Springer-Verlag Berlin Heidelberg 2009
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Computer Science
  • Print ISBN 978-3-540-49644-1
  • Online ISBN 978-3-540-49645-8
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Biotechnology
Finance, Business & Banking
IT & Software
Consumer Packaged Goods
Energy, Utilities & Environment
Engineering