© 2008

Public Relations Research

European and International Perspectives and Innovations

  • Editors
  • Ansgar Zerfass
  • Betteke van Ruler
  • Krishnamurthy Sriramesh

Table of contents

  1. Front Matter
    Pages 1-7
  2. Introduction

    1. Krishnamurthy Sriramesh, Betteke van Ruler, Ansgar Zerfass
      Pages 9-16
  3. Public Relations, Intereffication and Trust

    1. Front Matter
      Pages 17-17
    2. Günter Bentele, René Seidenglanz
      Pages 49-62
  4. Advancements in Communication Management

  5. European Perspectives in Communication Management

    1. Front Matter
      Pages 233-233
    2. Susanne Holmström
      Pages 235-249

About this book


This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.


Corporate Identity Grunig Internationale Perspektive Kommunikationsprozess, öffentlicher PR-Agenturen Public Relations communication Öffentlichkeitsarbeit

About the authors

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Bibliographic information

  • Book Title Public Relations Research
  • Book Subtitle European and International Perspectives and Innovations
  • Editors Ansgar Zerfaß
    A. A. van Ruler
    Krishnamurthy Sriramesh
  • DOI
  • Copyright Information VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH, Wiesbaden 2008
  • Publisher Name VS Verlag für Sozialwissenschaften
  • eBook Packages Humanities, Social Sciences and Law Social Sciences (R0)
  • Hardcover ISBN 978-3-531-15602-6
  • Softcover ISBN 978-3-531-19961-0
  • eBook ISBN 978-3-531-90918-9
  • Edition Number 1
  • Number of Pages VII, 449
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Communication Studies
  • Buy this book on publisher's site
Industry Sectors


"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt.", 19.06.2009