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© 1992

Preismanagement

Analyse — Strategie — Umsetzung

Book

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Einführung in das Preismanagement

    1. Front Matter
      Pages 1-1
    2. Hermann Simon
      Pages 3-27
    3. Hermann Simon
      Pages 29-57
    4. Hermann Simon
      Pages 59-84
  3. Statisches Preismanagement

    1. Front Matter
      Pages 85-85
    2. Hermann Simon
      Pages 87-141
  4. Dynamisches Preismanagement

    1. Front Matter
      Pages 237-237
    2. Hermann Simon
      Pages 291-359
  5. Preisdifferenzierung

    1. Front Matter
      Pages 361-361
    2. Hermann Simon
      Pages 363-397
    3. Hermann Simon
      Pages 399-422
    4. Hermann Simon
      Pages 423-458
    5. Hermann Simon
      Pages 459-488
  6. Branchenspezifisches Preismanagement

    1. Front Matter
      Pages 489-489
    2. Hermann Simon
      Pages 491-513
    3. Hermann Simon
      Pages 515-539

About this book

Keywords

Marketing Marktsegment Marktsegmentierung Märkte Preismanagement Preispolitik

Authors and affiliations

  1. 1.Johannes Gutenberg-Universität MainzDeutschland

Bibliographic information

  • Book Title Preismanagement
  • Book Subtitle Analyse — Strategie — Umsetzung
  • Authors Hermann Simon
  • DOI https://doi.org/10.1007/978-3-322-99739-5
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1992
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Hardcover ISBN 978-3-409-69142-0
  • Softcover ISBN 978-3-322-99740-1
  • eBook ISBN 978-3-322-99739-5
  • Edition Number 2
  • Number of Pages XIV, 740
  • Number of Illustrations 107 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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