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Individual Goal Hierarchies as Antecedents of Market Structures

  • Authors
  • Marcel¬†Paulssen
Book

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages iii-xiv
  2. Introduction: Goal and structure of this dissertation

  3. Theoretical Part

    1. Marcel Paulssen
      Pages 5-58
    2. Marcel Paulssen
      Pages 59-101
    3. Marcel Paulssen
      Pages 103-132
  4. Empirical Part

    1. Marcel Paulssen
      Pages 149-164
    2. Marcel Paulssen
      Pages 165-180
    3. Marcel Paulssen
      Pages 231-238
  5. Back Matter
    Pages 239-266

About this book

Introduction

The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective.

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration.

Keywords

Business Change Marketing Marktforschung Mode Modellierung Service Supervision

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-97813-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2000
  • Publisher Name Deutscher Universit√§tsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7222-2
  • Online ISBN 978-3-322-97813-4
  • Buy this book on publisher's site
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