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Marken-Design

Marken entwickeln, Markenstrategien erfolgreich umsetzen

  • Authors
  • Richard¬†Linxweiler

Table of contents

  1. Front Matter
    Pages 1-10
  2. Richard Linxweiler
    Pages 11-13
  3. Richard Linxweiler
    Pages 15-49
  4. Richard Linxweiler
    Pages 51-105
  5. Richard Linxweiler
    Pages 107-133
  6. Richard Linxweiler
    Pages 135-170
  7. Richard Linxweiler
    Pages 171-236
  8. Richard Linxweiler
    Pages 237-257
  9. Richard Linxweiler
    Pages 258-263
  10. Back Matter
    Pages 264-287

About this book

Keywords

Marke Markengestaltung Markenmanagement Markenstrategie Marketing

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-92067-6
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1999
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-11421-9
  • Online ISBN 978-3-322-92067-6
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering