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© 1995

Handbuch Pharma-Management

  • Editors
  • Michael Lonsert
  • Klaus-Jürgen Preuß
  • Eckhard Kucher
Book

Table of contents

  1. Front Matter
    Pages I-XLIV
  2. Veränderungen der Entscheidungs- und Marktstrukturen

  3. Zwischen politischer Verantwortung und Pressure Group Management

    1. Front Matter
      Pages 215-215
    2. Franz-Josef Bohle, Bernd Foltin
      Pages 217-243
  4. Neue Schwerpunkte im Marketing und Management

About this book

Keywords

Informationsmanagement Innovation Innovationsmanagement Management Marketing Marketing-Management Marktstruktur

Bibliographic information

  • Book Title Handbuch Pharma-Management
  • Editors Michael Lonsert
    Klaus-Jürgen Preuß
    Eckhard Kucher
  • DOI https://doi.org/10.1007/978-3-322-90784-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1995
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Hardcover ISBN 978-3-409-13631-0
  • Softcover ISBN 978-3-322-90785-1
  • eBook ISBN 978-3-322-90784-4
  • Edition Number 1
  • Number of Pages XLIV, 996
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
  • Buy this book on publisher's site
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