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© 1996

Fremdkapitalmarketing

Ein Teil des Finanzmarketing der Unternehmung

Book

Part of the Trends in Finance and Banking book series (PROMIK, volume 26)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Sebastian Klein
    Pages 1-24
  3. Sebastian Klein
    Pages 433-436
  4. Back Matter
    Pages xxiii-lxxv

About this book

Keywords

Absatz Bewertung Finanzierung Kapitalmarkt Kommunikationspolitik Management Marketing Marketingforschung Marketingtheorie Markteintritt Marktforschung Pricing Transaktionskosten Vertrauen Wettbewerb

Authors and affiliations

  1. 1.VallendarDeutschland

Bibliographic information

  • Book Title Fremdkapitalmarketing
  • Book Subtitle Ein Teil des Finanzmarketing der Unternehmung
  • Authors Sebastian Klein
  • Series Title Trends in Finance and Banking
  • DOI https://doi.org/10.1007/978-3-322-89360-4
  • Copyright Information Springer Fachmedien 1996
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-409-14055-3
  • eBook ISBN 978-3-322-89360-4
  • Edition Number 1
  • Number of Pages LXXVI, 436
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Business and Management, general
  • Buy this book on publisher's site
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