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© 1995

Preismanagement kompakt

Probleme und Methoden des modernen Pricing

  • Authors
Book

Table of contents

  1. Front Matter
    Pages I-X
  2. Hermann Simon
    Pages 1-12
  3. Hermann Simon
    Pages 97-158
  4. Hermann Simon
    Pages 159-190
  5. Hermann Simon
    Pages 191-209
  6. Back Matter
    Pages 211-226

About this book

Keywords

Außendienst Marketing Markteintritt Marktentwicklung Marktsegment Marktsegmentierung Preisbündelung Preisimage Preismanagement Preispolitik Preisstrategie Suchmaschinenmarketing (SEM)

Bibliographic information

  • Book Title Preismanagement kompakt
  • Book Subtitle Probleme und Methoden des modernen Pricing
  • Authors Hermann Simon
  • DOI https://doi.org/10.1007/978-3-322-87038-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1995
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-409-13232-9
  • eBook ISBN 978-3-322-87038-4
  • Edition Number 1
  • Number of Pages X, 224
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
    Marketing
  • Buy this book on publisher's site
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