Marktforschung

Grundriß mit Fallstudien

  • Authors
  • Heribert Meffert

Table of contents

  1. Front Matter
    Pages 1-9
  2. Heribert Meffert
    Pages 11-21
  3. Heribert Meffert
    Pages 22-69
  4. Heribert Meffert
    Pages 70-140
  5. Heribert Meffert
    Pages 141-147
  6. Heribert Meffert
    Pages 149-246
  7. Back Matter
    Pages 247-252

About this book

Keywords

Bewertung Clusteranalyse Design Fusion Handel Marketing Marktforschung SPSS Suchmaschinenmarketing (SEM)

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-85903-7
  • Copyright Information Springer Fachmedien 1986
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-13606-8
  • Online ISBN 978-3-322-85903-7
  • About this book
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