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Konsumentenbezogenes Marktmanagement

  • Authors
  • Andrea Rumler

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Andrea Rumler
    Pages 1-8
  3. Andrea Rumler
    Pages 9-28
  4. Andrea Rumler
    Pages 200-201
  5. Back Matter
    Pages 202-253

About this book

Keywords

Distribution Innovation Kommunikationspolitik Konsum Konsumentenverhalten Konsumgüter Management Marketing Marketingstrategie Marktsegmentierung Organisationsforschung Preispolitik Produktion Projektmanagement Wettbewerb

Bibliographic information

Industry Sectors
Pharma
Materials & Steel
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
IT & Software
Consumer Packaged Goods
Engineering