Strategic Management

A European Approach

  • Christian Scholz
  • Joachim Zentes

Table of contents

  1. Front Matter
    Pages I-IX
  2. Basic Concepts

    1. Front Matter
      Pages 1-1
    2. European Integration

    3. Corporate Governance and Corporate Reporting

    4. Finance and Risk Management

      1. Udo Broll, Jack E. Wahl
        Pages 69-82
  3. Outside-Inside Perspective

    1. Front Matter
      Pages 83-83
    2. Strategic Competitive Directions — General

    3. Strategic Competitive Directions — Commerce

    4. Strategic Competitive Directions — Service Sector

      1. Andrej Vizjak, Andreas Spiegel
        Pages 185-200
    5. Strategic Competitive Directions — Industry

    6. Strategic Competitive Directions and Controlling

  4. Inside-Outside Perspective

    1. Front Matter
      Pages 241-241
    2. Human Resource Management and Co-operation

      1. Randall S. Schuler, Susan E. Jackson
        Pages 243-262
    3. Inter cultural Management

      1. Alfred Jaeger, Zhenzhong Ma, Troy Anderson
        Pages 263-282
      2. Christian Scholz, Volker Stein
        Pages 283-304
  5. Back Matter
    Pages 321-330

About this book


The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management.
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.


Europa Finanzierung Handel Human Resource Management Investition Management Marketing Personalmanagement Unternehmensführung strategisches Management

Editors and affiliations

  • Christian Scholz
    • 1
  • Joachim Zentes
    • 1
    • 2
  1. 1.Europa-InstitutSaarland UniversityGermany
  2. 2.Institute for Commerce and International MarketingGermany

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2002
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-84458-3
  • Online ISBN 978-3-322-84457-6
  • Buy this book on publisher's site
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