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© 1991

Einführung in das Marketing

Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing

  • Authors
Book

Table of contents

  1. Front Matter
    Pages I-VI
  2. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 1-19
  3. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 20-35
  4. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 36-101
  5. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 102-111
  6. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 112-117
  7. Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
    Pages 118-120
  8. Back Matter
    Pages 121-144

About this book

Keywords

Direktmarketing Kommunikation Konditionenpolitik Kontrahierungspolitik Marketing Marketing-Mix Marketingforschung Marketinginstrumente Marketingstrategie Marketingziele Marktforschung Produktion Public Relations Verkaufsförderung Vertrieb

Bibliographic information

  • Book Title Einführung in das Marketing
  • Book Subtitle Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing
  • Authors Helmut u.a. Kuhnle
  • DOI https://doi.org/10.1007/978-3-322-82557-5
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1991
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-409-13972-4
  • eBook ISBN 978-3-322-82557-5
  • Edition Number 1
  • Number of Pages VI, 144
  • Number of Illustrations 2 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
  • Buy this book on publisher's site
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