© 2019

Strategic Employee Communication

Building a Culture of Engagement

  • Gail S. Thornton
  • Viviane Regina Mansi
  • Bruno Carramenha
  • Thatiana Cappellano

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Organizational Culture

  3. Leadership and Engagement

  4. Planning and Measurement

About this book


Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.

This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.


employee engagement organizational culture organizational ethics leadership communication appreciative inquiry employee well-being corporate values team buidling strategic communications social media

Editors and affiliations

  • Gail S. Thornton
    • 1
  • Viviane Regina Mansi
    • 2
  • Bruno Carramenha
    • 3
  • Thatiana Cappellano
    • 4
  1. 1.ChesterUSA
  2. 2.Faculdade Cásper LíberoSão PauloBrazil
  3. 3.Fundação Armando Álvares PenteadoSão PauloBrazil
  4. 4.Fundação Armando Álvares PenteadoSão PauloBrazil

About the editors

Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology. 

Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.

Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues. 

Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.

Bibliographic information