© 2019

Data Science and Digital Business

  • Fausto Pedro García Márquez
  • Benjamin Lev

Table of contents

  1. Front Matter
    Pages i-viii
  2. Fausto Pedro García Márquez, Benjamin Lev
    Pages 1-6
  3. Muhammad Adeel Mannan, Saboohi Mehmood, Muhammad Shafiq, Aqeel-ur-Rehman
    Pages 7-22
  4. Lei Bu, Feng Wang
    Pages 23-40
  5. Takafumi Mizuno
    Pages 57-63
  6. Sergio Martín-Santana, Carlos J. Pérez-González, Marcos Colebrook, José L. Roda-García, Pedro González-Yanes
    Pages 121-146
  7. Masahide Yamamoto
    Pages 157-171
  8. Jonathan Vásquez, Jaime Miranda
    Pages 263-283
  9. Imam Tahyudin, Hidetaka Nambo
    Pages 285-299
  10. Ana María Peco Chacón, Fausto Pedro García Márquez
    Pages 301-316

About this book


This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.


Business Analytics Big Data Data Application Data Management Business Analytics Digital Industries Industry 4.0 Internet of Things

Editors and affiliations

  • Fausto Pedro García Márquez
    • 1
  • Benjamin Lev
    • 2
  1. 1.ETSI Industriales de Ciudad RealUniversity of Castilla-La ManchaCiudad RealSpain
  2. 2.LeBow College of BusinessDrexel UniversityPhiladelphiaUSA

About the editors

Dr. Fausto Pedro García Márquez completed his European Doctorate in Engineering at the University of Castilla-La Mancha (UCLM) in 2004. He received his Engineering degree from the University of Murcia, Spain in 1998, and his Technical Engineering degree at UCLM in 1995 and degree in Business Administration and Management at UCLM in 2006. He has also served as Technician in Labor Risk Prevention by UCLM (2000) and Transport Specialist at the Polytechnic University of Madrid, Spain (2001). He was a Senior Manager at Accenture in 2013/2014, and is currently a Senior Lecturer (Full Professor accredited) at UCLM, an Honorary Senior Research Fellow at the University of Birmingham, UK, a Lecturer at the Instituto Europeo de Postgrado and Director of the Ingenium Research Group. He has been the principal investigator in 3 European Projects and 60 national and corporate research projects. He holds international and national patents, and has authored more than 110 international papers and 10 books. His work has been recognized with 3 International Awards in Engineering Management and Management Science. 

Dr. Benjamin Lev is a Professor and Head of Decision Sciences at LeBow College of Business. He holds a PhD in Operations Research from Case Western Reserve University. Prior to joining Drexel University, Dr. Lev held academic and administrative positions at Temple University, the University of Michigan-Dearborn and Worcester Polytechnic Institute. He is the Editor-in-Chief of OMEGA – The International journal of Management Science, the Co-Editor-in-Chief of the International Journal of Management Science and Engineering Management, and serves on several other journal editorial boards. He has published over ten books and numerous articles, and has organized many national and international conferences. 

Bibliographic information

Industry Sectors
Consumer Packaged Goods
Finance, Business & Banking
Energy, Utilities & Environment


“If you have an interest in analytics and visualization, and would like to review several applications of classification models, you may find it an interesting read.” (Robert M. Lynch, Computing Reviews, September 09, 2019)