Digitalization Cases

How Organizations Rethink Their Business for the Digital Age

  • Nils Urbach
  • Maximilian Röglinger

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xix
  2. Digital Disruption

    1. Front Matter
      Pages 13-13
    2. Manfred Schmitz, Christian Dietze, Christian Czarnecki
      Pages 15-33
    3. Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny et al.
      Pages 35-58
    4. Daniel Baier, Alexandra Rese, Nikita Nonenmacher, Steve Treybig, Benjamin Bressem
      Pages 59-77
    5. Matthias Auf der Mauer, Tristan Behrens, Mahdi Derakhshanmanesh, Christopher Hansen, Stefan Muderack
      Pages 79-97
  3. Digital Business

    1. Front Matter
      Pages 99-99
    2. Maximilian Bock, Martin Wiener, Ralf Gronau, Andreas Martin
      Pages 101-117
    3. Janina Weingarth, Julian Hagenschulte, Nikolaus Schmidt, Markus Balser
      Pages 249-269
  4. Digital Transformation

    1. Front Matter
      Pages 271-271
    2. Alexa Scheffler, Christian Paul Wirths
      Pages 363-378
    3. Mathias Wildgrube, Nils Schaupensteiner, Jan Wehinger
      Pages 379-392
    4. Kevin C. Desouza, James S. Denford, Rashmi Krishnamurthy
      Pages 411-428

About this book


This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds substantial challenges and opportunities for established organizations.
Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students.

Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics.

Anna Kopp, Head of IT Germany, Microsoft

Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization – from a practical and a scientific point of view.

Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University

This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization.

Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti 


digital transformation digital disruption digital business model case studies innovation business model digital technologies

Editors and affiliations

  • Nils Urbach
    • 1
  • Maximilian Röglinger
    • 2
  1. 1.Project Group BISE of Fraunhofer FITUniversity of BayreuthBayreuthGermany
  2. 2.Project Group BISE of Fraunhofer FITUniversity of BayreuthBayreuthGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking