© 2019

Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

  • Rajagopal
  • Ramesh Behl


  • Blends global economics and political trends with regional business prospects

  • Presents regional research studies in reference to changing political and business trends

  • References recent political ideologies and corporate business strategies affecting the international trade, business, and socio-economic values in developing countries in general, and in particular, Asia and Latin America


Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Business Governance and Society: India

    1. Front Matter
      Pages 15-15
    2. Richa Sardana, Aarti Duseja, Pooja Misra
      Pages 127-142
  3. Business Governance and Society: Mexico

About this book


This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. 

Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.

The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.


International Trade Business Modelling Corporate Governance consumer behavior Marketing Research digital marketing improving business performance marketing analytics business performance in emerging markets business diplomacy talent analytics CRM customer relationship management India Mexico Nepal

Editors and affiliations

  • Rajagopal
    • 1
  • Ramesh Behl
    • 2
  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.International Management InstituteBhubaneswarIndia

About the editors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several  academic journals.

Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.  

Bibliographic information

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