© 2018

Netflix and the Re-invention of Television

  • Explores the way that Netflix has reconfigured and reinvented what television is

  • Views Netflix as a continuation of the history of television as object and its ancillary technologies

  • Avoids focusing solely on the American context to instead emphasise the transnational nature of Netflix


Table of contents

  1. Front Matter
    Pages i-viii
  2. Controlling Television: TV’s Ancillary Technologies

    1. Front Matter
      Pages 33-33
    2. Mareike Jenner
      Pages 35-45
    3. Mareike Jenner
      Pages 89-106
  3. Binge-Watching and the Re-invention of Control

    1. Front Matter
      Pages 107-107
    2. Mareike Jenner
      Pages 109-118
    3. Mareike Jenner
      Pages 119-137
    4. Mareike Jenner
      Pages 161-182
  4. Netflix and the Re-invention of Transnational Broadcasting

    1. Front Matter
      Pages 183-183
    2. Mareike Jenner
      Pages 199-218
    3. Mareike Jenner
      Pages 241-259
  5. Conclusion

    1. Front Matter
      Pages 261-261
    2. Mareike Jenner
      Pages 263-270
  6. Back Matter
    Pages 271-299

About this book


This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV.  


binge-watching transnational TV TV IV remote control technology viewer Netflix power

Authors and affiliations

  1. 1.Anglia Ruskin UniversityCambridgeUnited Kingdom

About the authors

Mareike Jenner is Lecturer in Media Studies at Anglia Ruskin University, UK. Her monograph American TV Detective Dramas was published by Palgrave in 2015. She has published on Video-on-Demand, genre and crime drama.

Bibliographic information


“Netflix & the Re-invention of Television provides lucid claims relevant to those who study television in a transnational, post-digital era. It also provides valuable syntheses of history and theory relevant to television’s evolution and intersection with larger political, economic and cultural discourses, particularly in regard to the role that US-based media conglomerates play in non-US contexts. … This is merely a starting point, however, towards considering the myriad ways in which television is being continually shaped, understood and re-invented.” (James M Elrod, Critical Studies in Television, Vol. 15 (1), 2020)