Mastering Disruption and Innovation in Product Management

Connecting the Dots

  • Christoph Fuchs
  • Franziska Golenhofen

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Christoph Fuchs, Franziska J. Golenhofen
    Pages 1-5
  3. Part I

    1. Front Matter
      Pages 7-9
    2. Christoph Fuchs, Franziska J. Golenhofen
      Pages 11-37
    3. Christoph Fuchs, Franziska J. Golenhofen
      Pages 39-55
  4. Frameworks

    1. Front Matter
      Pages 57-57
    2. Christoph Fuchs, Franziska J. Golenhofen
      Pages 59-76
    3. Christoph Fuchs, Franziska J. Golenhofen
      Pages 77-102
    4. Christoph Fuchs, Franziska J. Golenhofen
      Pages 103-122
    5. Christoph Fuchs, Franziska J. Golenhofen
      Pages 123-145
    6. Christoph Fuchs, Franziska J. Golenhofen
      Pages 147-162
  5. Part III

    1. Front Matter
      Pages 163-164
    2. Christoph Fuchs, Franziska J. Golenhofen
      Pages 165-212
  6. Tools

    1. Front Matter
      Pages 213-213
    2. Christoph Fuchs, Franziska J. Golenhofen
      Pages 215-235
    3. Christoph Fuchs, Franziska J. Golenhofen
      Pages 237-290
  7. Back Matter
    Pages 291-292

About this book


This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding,Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development?


A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed.


For today’s CEOs, enabling innovation is one of THE most complex leadership tasks.

But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality.

Dr. Robert NeuhauserExecutive VP and Global Head People and

Leadership Development, Siemens


At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis.

Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and

Engineering Systems, Editor-in-Chief Systems Engineering.


product management emphatic product design designing lean and agile processes design thinking modularization design to value customer value creative innovation toolkit

Authors and affiliations

  • Christoph Fuchs
    • 1
  • Franziska Golenhofen
    • 2
  1. 1.Corporate Development ConsultingSiemens AGMunichGermany
  2. 2.Corporate Development ConsultingSiemens AGMünchenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing AG, part of Springer Nature 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-93511-9
  • Online ISBN 978-3-319-93512-6
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods