About this book
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.
For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
- DOI https://doi.org/10.1007/978-3-319-91959-1
- Copyright Information Springer International Publishing AG, part of Springer Nature 2019
- Publisher Name Springer, Cham
- eBook Packages Business and Management
- Print ISBN 978-3-319-91958-4
- Online ISBN 978-3-319-91959-1
- Series Print ISSN 2192-8096
- Series Online ISSN 2192-810X
- Buy this book on publisher's site