© 2019

Open Innovation Business Modeling

Gamification and Design Thinking Applications

  • Uses absorptive capacity and open innovation approaches to present a new business modeling tool for fostering innovation in SMEs

  • Provides a unique gamification perspective of business models

  • Provides an innovative tool based on the gamification approach for designing open innovation business models


Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xv
  2. State of the Art on Open Innovation Business Models

    1. Front Matter
      Pages 1-1
    2. João Leitão
      Pages 3-58
  3. Empirical Application of Open Innovation Business Models

    1. Front Matter
      Pages 59-59
  4. Gaming and Design of Open Innovation Business Models

    1. Front Matter
      Pages 83-83

About this book


This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.


Absorptive capacities in firms Business models Business model generation Business model structure Coopetition Innovation strategies Innovation systems Multicollinearity analysis Open innovation vs. closed innovation Open Innovation Bridge R&D strategy in SMEs Tangram model Tangram model in SMEs

Authors and affiliations

  1. 1.NECE, Research Center in Business SciencesUniversity of Beira InteriorCovilhãPortugal

About the authors

João Leitão holds a Ph.D. in Economics from the University of Beira Interior (UBI), Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Técnico, University of Lisbon. He is assistant professor (tenured) at UBI, lecturing on entrepreneurship and economics for undergraduate and graduate courses, since October 1, 1999. He is also an associate researcher of the CEG-IST, University of Lisbon, Portugal, NECE - Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa, Universidad de Salamanca, Spain. He is co-author of fifteen books covering topics on entrepreneurship, innovation and technological change. His work has been published in several peer-reviewed top journals.

João is member of several editorial and reviewers boards, namely, Journal of Small Business Management, Research-Technology Management, International Journal of Entrepreneurial Behaviour and Research, International Review on Public and non-Profit Marketing, International Journal of Entrepreneurial Venturing, International Journal of Public Sector Performance Management, Revista Portuguesa de Estudos Regionais, Revista de Gestão dos Países de Língua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series 'Studies in Entrepreneurship, Structural Change and Industrial Dynamics' which started in 2016.

Bibliographic information

  • Book Title Open Innovation Business Modeling
  • Book Subtitle Gamification and Design Thinking Applications
  • Authors João Leitão
  • Series Title Contributions to Management Science
  • Series Abbreviated Title Contributions to Management Science(Physica)
  • DOI
  • Copyright Information Springer International Publishing AG, part of Springer Nature 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-91281-3
  • Softcover ISBN 978-3-030-08211-6
  • eBook ISBN 978-3-319-91282-0
  • Series ISSN 1431-1941
  • Series E-ISSN 2197-716X
  • Edition Number 1
  • Number of Pages XV, 127
  • Number of Illustrations 10 b/w illustrations, 0 illustrations in colour
  • Topics Small Business
    Innovation/Technology Management
    Business Strategy/Leadership
  • Buy this book on publisher's site