© 2018

Innovation and Capacity Building

Cross-disciplinary Management Theories for Practical Applications

  • Demetris Vrontis
  • Yaakov Weber
  • Alkis Thrassou
  • S. M. Riad Shams
  • Evangelos Tsoukatos
  • Provides analysis of theoretical perspectives in order to understand their practical implications in business

  • Contributions from authors around the world ensures that global perspectives are represented

  • Suggests new directions in future research as well as contemporary real-life practice-based applications


Table of contents

  1. Front Matter
    Pages i-xxi
  2. Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
    Pages 1-9
  3. Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle
    Pages 11-29
  4. Alkis Thrassou, Dimosthenis Orfanos, Evangelos Tsoukatos
    Pages 77-108
  5. Demetris Vrontis, Sam El Nemar, Bernard Al Osta, Joseph Raymond Azizi
    Pages 131-150
  6. Christos Themistocleous
    Pages 167-185
  7. Back Matter
    Pages 293-296

About this book


This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.


organization global practices stakeholder relationship management sustainability marketing strategy

Editors and affiliations

  • Demetris Vrontis
    • 1
  • Yaakov Weber
    • 2
  • Alkis Thrassou
    • 3
  • S. M. Riad Shams
    • 4
  • Evangelos Tsoukatos
    • 5
  1. 1.School of BusinessUniversity of NicosiaNicosiaCyprus
  2. 2.School of Business AdministrationCollege of ManagementRishon LezionIsrael
  3. 3.School of BusinessUniversity of NicosiaNicosiaCyprus
  4. 4.Ural Federal UniversityYekaterinburgRussia
  5. 5.Department of Accounting and FinanceUniversity of Applied Sciences Crete (T.E.I. of Crete)Heraklion, CreteGreece

About the editors

Demetris Vrontis is a Professor and an Executive Dean at the University of Nicosia, Cyprus (EU), the Editor-in-Chief of the EuroMed Journal of Business (EMJB), and the co-President of the EuroMed Research Business Institute (EMRBI). He has published over 200 refereed articles and books.

Yaakov Weber is a Professor at the College of Management Academic Studies, Israel.  His publications have received more than 5000 citations and he has served in various editorial positions for leading journals. Yaakov is the founder and co-President of the EMRBI.

Alkis Thrassou is a Professor at the University of Nicosia, Cyprus (EU) and is a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB-EMRBI). He has published over 120 refereed articles and books.

S. M. Riad Shams is a Senior Research Fellow at the Ural Federal University, Russia. He has authored many papers which have been published in various internationally-reputed business and management journals.

Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Crete, in Greece, and is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University. He is currently Vice President of the EMRBI.

Bibliographic information

  • Book Title Innovation and Capacity Building
  • Book Subtitle Cross-disciplinary Management Theories for Practical Applications
  • Editors Demetris Vrontis
    Yaakov Weber
    Alkis Thrassou
    S. M. Riad Shams
    Evangelos Tsoukatos
  • Series Title Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
  • Series Abbreviated Title Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-90944-8
  • Softcover ISBN 978-3-030-08138-6
  • eBook ISBN 978-3-319-90945-5
  • Series ISSN 2523-8167
  • Series E-ISSN 2523-8175
  • Edition Number 1
  • Number of Pages XXI, 296
  • Number of Illustrations 6 b/w illustrations, 0 illustrations in colour
  • Topics Innovation/Technology Management
    Business Strategy/Leadership
    Sustainability Management
  • Buy this book on publisher's site
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