AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

  • Peter Gentsch

Table of contents

  1. Front Matter
    Pages i-xix
  2. AI 101

    1. Front Matter
      Pages 1-1
    2. Peter Gentsch
      Pages 3-9
  3. AI Business: Framework and Maturity Model

    1. Front Matter
      Pages 25-25
    2. Peter Gentsch
      Pages 27-78
  4. Conversational AI: How (Chat)Bots Will Reshape the Digital Experience

    1. Front Matter
      Pages 79-79
  5. AI Best and Next Practices

    1. Front Matter
      Pages 127-127
    2. Peter Gentsch
      Pages 129-247
  6. Conclusion and Outlook: Algorithmic Business—Quo Vadis?

    1. Front Matter
      Pages 249-249
  7. Back Matter
    Pages 267-271

About this book


AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

  • how customer and market potential can be automatically identified and profiled;
  • how media planning can be intelligently automated and optimized with AI and Big Data;
  • how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
  • how you can optimize Customer Journeys based on Algorithmics and AI; and
  • how to conduct market research in more efficient and smarter way.

A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.


digitization business analytics maturity model algorithmic strategy machine learning data mining digital marketing big data chatbots

Authors and affiliations

  • Peter Gentsch
    • 1
  1. 1.FrankfurtGermany

Bibliographic information

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