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Fostering Innovative Cultures in Sport

Leadership, Innovation and Change

  • James Skinner
  • Aaron C. T. Smith
  • Steve Swanson
Book

Table of contents

  1. Front Matter
    Pages i-xi
  2. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 1-36
  3. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 37-67
  4. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 69-109
  5. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 111-144
  6. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 145-176
  7. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 177-207
  8. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 209-239
  9. James Skinner, Aaron C. T. Smith, Steve Swanson
    Pages 241-270
  10. Back Matter
    Pages 271-278

About this book

Introduction

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

Keywords

technology social media marketing organization strategy sport enterprises

Authors and affiliations

  • James Skinner
    • 1
  • Aaron C. T. Smith
    • 2
  • Steve Swanson
    • 3
  1. 1.Institute for Sport BusinessLoughborough University LondonLondonUnited Kingdom
  2. 2.Institute for Sport BusinessLoughborough University LondonLondonUnited Kingdom
  3. 3.Institute for Sport BusinessLoughborough University LondonLondonUnited Kingdom

Bibliographic information

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