© 2019

The Design Imperative

The Art and Science of Design Management


Table of contents

  1. Front Matter
    Pages i-ix
  2. Steven Chen
    Pages 1-12
  3. Steven Chen
    Pages 37-54
  4. Steven Chen
    Pages 55-70
  5. Steven Chen
    Pages 71-86
  6. Steven Chen
    Pages 87-100
  7. Steven Chen
    Pages 111-121
  8. Steven Chen
    Pages 123-142
  9. Steven Chen
    Pages 171-204
  10. Steven Chen
    Pages 205-214
  11. Steven Chen
    Pages 215-226
  12. Back Matter
    Pages 227-233

About this book


This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.


Product Design Techniques Service Design Techniques Design Management Design Thinking Design Orientation Brainstorming Techniques User Experience UX

Authors and affiliations

  1. 1.Department of Marketing Mihaylo College of Business and EconomicsCalifornia State UniversityFullerton, CAUSA

About the authors

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking