Innovation and Transformation

Basics, Implementation and Optimization

  • Martin Kaschny
  • Matthias Nolden

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Martin Kaschny, Matthias Nolden
    Pages 1-21
  3. Martin Kaschny, Matthias Nolden
    Pages 23-47
  4. Martin Kaschny, Matthias Nolden
    Pages 49-96
  5. Martin Kaschny, Matthias Nolden
    Pages 97-136
  6. Martin Kaschny, Matthias Nolden
    Pages 137-175
  7. Martin Kaschny, Matthias Nolden
    Pages 177-198
  8. Martin Kaschny, Matthias Nolden
    Pages 199-292
  9. Martin Kaschny, Matthias Nolden
    Pages 293-318

About this book


This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.


Innovation management Business transformation Entrepreneurship Transformation cycle Strategic goal-planning Internal innovation organization External innovation organization Dynamic capabilities Innovation systems Strategic cooperation partners Knowledge management cycle Innovation audit Corporate governance of innovation R&D processes Innovation KPIs Product piracy Patent protection Enterprise transformation cycle

Authors and affiliations

  • Martin Kaschny
    • 1
  • Matthias Nolden
    • 2
  1. 1.Koblenz University of Applied Sciences KoblenzGermany
  2. 2.MNCCI JüchenGermany

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods