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© 2018

Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

  • Anshu Saxena Arora
  • Sabine Bacouel-Jentjens
  • Jennifer J. Edmonds
Book

Part of the International Marketing and Management Research book series (INMAMAR)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, Jennifer J. Edmonds
    Pages 17-33
  3. Casey Galloway, Mariah Curtis, Anshu Saxena Arora
    Pages 35-45
  4. Herbert Kresh, Ashley Laible, Mei Lam, Mahesh Raisinghani
    Pages 47-61
  5. Allison Naumann, Jennifer J. Edmonds, Dean Frear
    Pages 129-139
  6. Back Matter
    Pages 141-145

About this book

Introduction

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Keywords

global value chains medical technology MedTech supply chains new product development Digital and social media Business Innovations Global Business Strategy Cross-cultural Management

Editors and affiliations

  • Anshu Saxena Arora
    • 1
  • Sabine Bacouel-Jentjens
    • 2
  • Jennifer J. Edmonds
    • 3
  1. 1.Jay S. Sidhu School of Business and LeadershipWilkes UniversityWilkes BarreUSA
  2. 2.ISC Paris Business SchoolParisFrance
  3. 3.Jay S. Sidhu School of Business and LeadershipWilkes UniversityWilkes BarreUSA

About the editors

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany.

Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a better workplace.

Bibliographic information

  • Book Title Global Business Value Innovations
  • Book Subtitle Building Innovation Capabilities for Business Strategies
  • Editors Anshu Saxena Arora
    Sabine Bacouel-Jentjens
    Jennifer J. Edmonds
  • Series Title International Marketing and Management Research
  • Series Abbreviated Title International Marketing and Management Research
  • DOI https://doi.org/10.1007/978-3-319-77929-4
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Pivot, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-77928-7
  • Softcover ISBN 978-3-030-08577-3
  • eBook ISBN 978-3-319-77929-4
  • Edition Number 1
  • Number of Pages XXI, 145
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business Strategy/Leadership
    Marketing
    Innovation/Technology Management
  • Buy this book on publisher's site
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