Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

  • Sandford Borins
  • Beth Herst

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Sandford Borins, Beth Herst
    Pages 1-11
  3. Sandford Borins, Beth Herst
    Pages 13-22
  4. Sandford Borins, Beth Herst
    Pages 37-55
  5. Sandford Borins, Beth Herst
    Pages 57-60
  6. Back Matter
    Pages 61-78

About this book


This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.


information technology automobile manufacturing financial trading business in film corporate America in film venture capitalism American financial system corporate corruption

Authors and affiliations

  • Sandford Borins
    • 1
  • Beth Herst
    • 2
  1. 1.Professor of Strategic ManagementUniversity of TorontoTorontoCanada
  2. 2.Narrative and Innovation IncorporatedTorontoCanada

Bibliographic information