Customization 4.0

Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017

  • Stephan Hankammer
  • Kjeld Nielsen
  • Frank T. Piller
  • Günther Schuh
  • Ning Wang
Conference proceedings

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Customization and Personalization via Smart Products and Smart Services

    1. Front Matter
      Pages 1-1
    2. Kate Spierings, Nicole Eikelenberg, Dirk Snelders, Froukje Sleeswijk Visser
      Pages 3-17
    3. Daniel Schreiber, Paul Christoph Gembarski, Roland Lachmayer
      Pages 55-74
    4. Rui Xu, Shuhui Qu, Ying Liu, Jie Wang
      Pages 75-86
  3. Digital Manufacturing and Industrie 4.0

    1. Front Matter
      Pages 101-101
    2. Deepak Dhungana, Alois Haselböck, Richard Taupe
      Pages 103-123
    3. Ann-Louise Andersen, Jesper Kranker Larsen, Kjeld Nielsen, Thomas D. Brunoe, Christopher Ketelsen
      Pages 125-140
    4. Dinu Dragan, Zoran Anišić, Srđan Mihić, Vladimir Puhalac
      Pages 141-155
    5. Julian Graefenstein, David Scholz, Oliver Seifert, Jan Winkels, Michael Henke, Jakob Rehof
      Pages 157-172
    6. Andrea Barni, Donatella Corti, Paolo Pedrazzoli, Diego Rovere
      Pages 173-190
    7. Günther Schuh, Michael Riesener, Merle-Hendrikje Jank
      Pages 203-216
  4. Mass Customization and Sustainability

    1. Front Matter
      Pages 235-235
    2. C. R. Boër, C. Redaelli, D. Boër, M. T. Gatti
      Pages 237-250
    3. Enrico Sandrin, Alessio Trentin, Cipriano Forza
      Pages 251-264
    4. Alena Hänsch, Julia Mohr, Iris Steinberg, Shirin Gomez, Maike Hora
      Pages 265-284
    5. Paul Christoph Gembarski, Thorsten Schoormann, Daniel Schreiber, Ralf Knackstedt, Roland Lachmayer
      Pages 285-300
    6. Alena Hänsch, Maike Hora, Alessandro Fontana, Stephan Hankammer, Luca Canetta, Shirin Gomez
      Pages 315-337
  5. Choice Navigation and Customer Interactions for MCP

    1. Front Matter
      Pages 339-339
    2. Ottar Bakås, Lars Skjelstad, Børge Sjøbakk, Maria K. Thomassen, Paul Blazek, Martina Partl
      Pages 341-356
    3. Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
      Pages 375-390 Open Access
    4. Børge Sjøbakk, Maria Kollberg Thomassen, Lars Skjelstad, Ottar Bakås
      Pages 391-403
    5. Paul Blazek, Clarissa Streichsbier, Martina Partl, Lars Skjelstad
      Pages 451-466
  6. Solution Space Development and Variety Management

    1. Front Matter
      Pages 467-467
    2. Thomas Ditlev Brunoe, Kjeld Nielsen
      Pages 469-478
    3. Daniel G. H. Sorensen, Jacob Bossen, Mads Bejlegaard, Thomas Ditlev Brunoe, Kjeld Nielsen
      Pages 479-493
    4. Violetta Giada Cannas, Margherita Pero, Tommaso Rossi, Jonathan Gosling
      Pages 495-517
    5. Sofie Bech, Anne-Sophie Schou Joedal, Thomas Ditlev Brunoe, Kjeld Nielsen
      Pages 519-529
    6. Henrike E. E. Boer, Kjeld Nielsen, Thomas D. Brunoe
      Pages 531-549
    7. Kim Noergaard Jensen, Kjeld Nielsen, Thomas Ditlev Brunoe, Jesper Kranker Larsen
      Pages 551-565
    8. Salman Khalili-Araghi, Branko Kolarevic
      Pages 567-580
    9. Khaled Medini, Abderrahmane Moujahid, Xavier Boucher, Alain Bernard
      Pages 581-594
    10. Kjeld Nielsen, Thomas Ditlev Brunoe, Simeon Dechev Simeonov
      Pages 595-601
  7. Mass Customization of Textiles and Fashion Products as a Special Field of Application

    1. Front Matter
      Pages 617-617
    2. Daniel Buecher, Yves-Simon Gloy, Bernhard Schmenk, Thomas Gries
      Pages 635-644
    3. Rafael Hernández Stark, Pascual Martínez Ibáñez, Enrique Montiel Parreño
      Pages 645-655

About these proceedings


This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas.

The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice.

Chapter 24 is open access under a CC BY 4.0 license via


Mass Customization Personalization Co-Creation Open Innovation Choice Navigation Product Modelling Manufacturing Systems MCPC Customization 4.0 Digital Manufacturing Mass Customization and Personalization MCP

Editors and affiliations

  • Stephan Hankammer
    • 1
  • Kjeld Nielsen
    • 2
  • Frank T. Piller
    • 3
  • Günther Schuh
    • 4
  • Ning Wang
    • 5
  1. 1.RWTH Aachen UniversityAachenGermany
  2. 2.Aalborg UniversityAalborgDenmark
  3. 3.RWTH Aachen UniversityAachenGermany
  4. 4.RWTH Aachen UniversityAachenGermany
  5. 5.RWTH Aachen UniversityAachenGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking