© 2018

Tatler's Irony

Conspicuous Consumption, Inconspicuous Power and Social Change


Table of contents

  1. Front Matter
    Pages i-ix
  2. Sallie McNamara
    Pages 1-16
  3. Sallie McNamara
    Pages 17-44
  4. Sallie McNamara
    Pages 45-71
  5. Sallie McNamara
    Pages 73-100
  6. Sallie McNamara
    Pages 101-129
  7. Back Matter
    Pages 139-145

About this book


This book discusses Tatler, a monthly glossy magazine aimed at the wealthiest groups in British society, to consider how it addresses social change. The volume addresses specifically the period from 1997, the year New Labour was elected under Tony Blair, up to 2010, when the Conservative party and David Cameron came in to power. Sallie McNamara scrutinizes how the magazine negotiates ideas of ‘Britishness’, class, gender and national identity in a changing social, political, economic and cultural climate. Additionally, she explores the magazine’s humorous approach, and looks at how that distinctive address can potentially lead to misinterpretation. The British class system has seen many challenges over the period of the magazine’s history, and this study expertly grapples with exactly how Tatler has maintained its audience in a continually changing social environment.


Tatler Fashion Magazine Class Boundaries British Society Class System Gender National Identity Twentieth Century

Authors and affiliations

  1. 1.School of Art, Design and FashionSolent UniversitySouthamptonUnited Kingdom

About the authors

Sallie McNamara is Senior Lecturer at Southampton Solent University, UK. 

Bibliographic information