© 2019

Leading by Coaching

How to deliver impactful change one conversation at a time


  • Combines the latest research into how the brain works with Gestalt Coaching principles

  • Contains interviews with over 20 CEOs and industry leaders

  • Illuminates a holistic approach developed over fifteen years of coaching blue chip clients


Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Looking in—Reflecting

    1. Front Matter
      Pages 1-2
    2. Nick Marson
      Pages 3-28
    3. Nick Marson
      Pages 29-57
    4. Nick Marson
      Pages 59-96
  3. Looking Out—Coaching

    1. Front Matter
      Pages 97-102
    2. Nick Marson
      Pages 103-134
    3. Nick Marson
      Pages 135-169
    4. Nick Marson
      Pages 171-208
  4. Looking Beyond—Leading

    1. Front Matter
      Pages 209-210
    2. Nick Marson
      Pages 211-229
    3. Nick Marson
      Pages 231-251
    4. Nick Marson
      Pages 253-301
  5. Back Matter
    Pages 303-322

About this book


Leadership used to be about telling people to go where you sent them– now it’s about persuading them to come with you.

Old leaders needed to create an artificial persona of infallible authority to issue orders that were obeyed – today’s leaders need to uncover their own authentic leadership personality and bring that open and honest self to conversations that bring others to willing and lasting change.

To do so effectively they need to unlearn old leadership behaviours and develop totally different ones. In Leading by Coaching Nick Marson shows how. Leaders are shown how to “Look In” to develop greater self-awareness, “Look Out” to others by utilising a coaching approach, and “Look Beyond” to face uncertainty, manage adaptability and acquire resilience.

Marson’s approach is based on deeply researched principals, multiple social science disciplines, the latest cognitive, neurological and psychological research, and in-depth research interviews with over 20 CEOs and senior executives. It has been developed and refined over many years of practice.

If leaders want to drive change, they need to understand how to hold the coaching conversations that power it. They need to lead by coaching.


neuroscience personal development gestalt coaching cognitive science neurolinguistics mindfulness motivation leadership organisational change

Authors and affiliations

  1. 1.Parallel MindLondonUK

About the authors

Nick Marson is the founder and CEO of the Parallel Mind Ltd, a leadership development coaching company. He trains and coaches top executives to be better leaders by being better coaches. Nick helps leaders find their authentic voice, so that they can help others find theirs. He takes a holistic approach combining Neuro Leadership Intelligence, Emotional Intelligence and a Gestalt Coaching system.

He is a regular contributor to the professional press, including Managing Partner Magazine and the Chartered Insurance Institute's The Journal. He holds a Post Graduate Certificate in Education and Training from the University of Wales, Cardiff, is an International Coaching Federation Advanced Level Executive Coach and led a major research project for CASS Business School, City University London, looking at the link between leadership and innovation. Nick enjoyed four semesters at Munich University teaching Intercultural Communication.

Nick has worked with a wide range of blue chip clients over the past fifteen years including: Allianz Insurance, Allied Irish Bank, Baker McKenzie LLP, British Petroleum, Chartered Insurance Institute, Clifford Chance LLP, the Department of Culture Media and Sport, Eversheds Sutherland LLP, Harper Collins, Hogan Lovells LLP, the Insurance Institute of Ireland, J P Morgan, Latham & Watkins LLP, Lex Mundi, Linklaters LLP, Munich Re, Ogier, Rolls Royce International and the Welsh Development Agency.

He is a Fellow of the Chartered Insurance Institute and a Fellow of the Royal Society for the Arts and held senior management roles with Royal Insurance Group and Standard Chartered Bank.


Bibliographic information


“The Gestalt chapter was excellent – a fascinating read with an incredible richness of information and provoking thoughts. I like the mixture of history, context, deduction, experiments and exercises that makes an extremely complex topic tangible and accessible.” (Hans von der Linde, Global Counsel, Royal Dutch Shell)