Management and Marketing of Wine Tourism Business

Theory, Practice, and Cases

  • Marianna Sigala
  • Richard N. S. Robinson

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Marianna Sigala, Richard N. S. Robinson
    Pages 1-21
  3. The Market of Wine Tourism: Profiling, Segmentation and Behavior

  4. Capturing the Market: Marketing, Distribution and Promotion

  5. Experience Management in Wine Tourism: Design and Differentiation

  6. Back Matter
    Pages 375-388

About this book


This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 


Wine tourism Wine destinations Wine tourism stakeholders Wine research Wine marketing Wine consumers Wine entrepreneurship Wine tourist behaviour Wine tourist motivation Wine tourist satisfaction wine tourism in Greece wine tourism in Australia

Editors and affiliations

  • Marianna Sigala
    • 1
  • Richard N. S. Robinson
    • 2
  1. 1.University of South AustraliaAdelaideAustralia
  2. 2.University of QueenslandBrisbaneAustralia

Bibliographic information