© 2018

Behavioral Economics

Moving Forward

  • Reviews the pillars of conventional and behavioral economics

  • Presents in-depth analysis of problem areas in behavioral economics and solutions

  • Offers a compact overview of expert opinions on the most controversial issues in academic debate, written in a non-technical way


Table of contents

  1. Front Matter
    Pages i-xiii
  2. How did we get here?

    1. Front Matter
      Pages 1-1
    2. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 3-4
    3. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 5-36
    4. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 37-86
  3. Moving Forward: Seven Businesses to Finish

    1. Front Matter
      Pages 87-87
    2. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 89-93
    3. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 95-122
    4. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 123-150
    5. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 151-171
    6. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 173-185
    7. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 187-200
    8. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 201-218
    9. Fabrizio Ghisellini, Beryl Y. Chang
      Pages 219-225
  4. Back Matter
    Pages 227-234

About this book


This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline, into mainstream economics. Ghisellini and Chang expose the conceptual and empirical inadequacy of conventional economics using illustrations of real world decision-making in a dynamic environment, including evidence from the global financial crisis. With a rigorous yet accessible style, they give a comprehensive overview of behavioral economics and of the current state of play in the field across different schools of thought. Seven major conceptual problems still affecting the development of behavioral economics are identified and the authors propose research avenues to address these issues and allow the discipline to receive its long-awaited recognition.

Crucial reading for researchers and students looking for insights into the many unsolved problems of economics.


Behavioral economics Behavioral finance Experimental economics Nudge theory Paternalism Homo economicus Bayes rule Rationality

Authors and affiliations

  1. 1.Center for Monetary and Financial Studies LUISS UniversityRomeItaly
  2. 2.New York UniversityNew York, NYUSA

About the authors

Fabrizio Ghisellini is a member of the Advisory Board of the Center for Monetary and Financial Studies of LUISS University, Rome, Italy, and was previously Director for Financial Operations at the Ministry of the Economy and Finance, Italy. He runs courses in behavioral economics in various Italian universities and is the author of many books, exploring areas such as behavioral factors affecting household investment choices.

Beryl Y. Chang is Professor of Economics at New York University, USA, and served as an economist for risk performance of large credit and investment portfolios with major banks in the United States and as a consultant for international institutions. She has given a seminar course in behavioral economics and finance at Columbia University, USA, and is a published author and referee for numerous journals in areas of applied micro and macroeconomics, interdisciplinary/behavioral economics, international and financial economics, industrial organization, and risk management. Chang is also a concert violinist.

Bibliographic information

Industry Sectors
Finance, Business & Banking


Selected by Choice magazine as an Outstanding Academic Title for 2019

“This book is a must read for anyone interested in behavioral economics. … Behavioral economics is then an approach to economic analysis that enriches the explanation of decision-making by applying psychological insights. The bibliographies at the end of each chapter are thoughtful, and the authors provide insightful ‘hints’ to future work that needs to be done.” (M. H. Lesser, Choice, Vol. 56 (6), February, 2019)

“This book is a  breath of fresh air in behavioral economics, as it fully acknowledges that smart agents need not behave neoclassically, and often should not. This has wide policy and theory implications.” (Morris Altman, Newcastle Business School, UK)

“This is a really useful book for introducing students to behavioural economics and the key research questions in the field, far more so than the pop behavioural literature.” (Diane Coyle, University of Cambridge, UK)

“A refreshingly unconventional, inspiring and entertaining assessment of the nature of biases and the alleged need to nudge people out of them. It takes uncertainty and heuristics seriously; a well-written and courageous book.” (Gerd Gigerenzer, Max Planck Institute for Human Development, Germany)