Emerging Markets from a Multidisciplinary Perspective

Challenges, Opportunities and Research Agenda

  • Yogesh K. Dwivedi
  • Nripendra P. Rana
  • Emma L. Slade
  • Mahmud A. Shareef
  • Marc Clement
  • Antonis C. Simintiras
  • Banita Lal

Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Economics and Finance

  3. Financial Technology

  4. Digital Business

    1. Front Matter
      Pages 87-87
    2. Nitish Singh, Brendan M. Keating
      Pages 89-94
    3. Vishnupriya Raghavan, Marya Wani, Dolphy M. Abraham
      Pages 95-106
    4. Shirumisha Kwayu, Banita Lal, Mumin Abubakre
      Pages 119-131
  5. Information Systems and Communication Technologies

  6. Marketing

  7. Management and International Business

  8. Back Matter
    Pages 415-425

About this book


This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable. 


Emerging Markets Information and Communication Technology ICT Digital Enterprises E-Commerce Business Networks Social Media Consumer Relationship Marketing Consumer Behavior Electronic Government

Editors and affiliations

  • Yogesh K. Dwivedi
    • 1
  • Nripendra P. Rana
    • 2
  • Emma L. Slade
    • 3
  • Mahmud A. Shareef
    • 4
  • Marc Clement
    • 5
  • Antonis C. Simintiras
    • 6
  • Banita Lal
    • 7
  1. 1.EMaRC, School of ManagementSwansea UniversitySwanseaUnited Kingdom
  2. 2.EMaRC, School of ManagementSwansea UniversitySwanseaUnited Kingdom
  3. 3.EMaRC, School of ManagementSwansea UniversitySwanseaUnited Kingdom
  4. 4.School of Business & EconomicsNorth South UniversityDhakaBangladesh
  5. 5.EMaRC, School of ManagementSwansea University Bay CampusSwanseaUnited Kingdom
  6. 6.Gulf University for Science and TechnologyMubarak Al-AbdullahKuwait
  7. 7.Nottingham Trent UniversityNottingham Business SchoolNottinghamUnited Kingdom

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing AG, part of Springer Nature 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-75012-5
  • Online ISBN 978-3-319-75013-2
  • Series Print ISSN 2522-5006
  • Series Online ISSN 2522-5014
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking