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© 2018

Platform Power and Policy in Transforming Television Markets

Book

Part of the Palgrave Global Media Policy and Business book series (GMPB)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Tom Evens, Karen Donders
    Pages 1-13
  3. Tom Evens, Karen Donders
    Pages 15-46
  4. Tom Evens, Karen Donders
    Pages 47-85
  5. Tom Evens, Karen Donders
    Pages 87-129
  6. Tom Evens, Karen Donders
    Pages 131-165
  7. Tom Evens, Karen Donders
    Pages 167-199
  8. Tom Evens, Karen Donders
    Pages 201-242
  9. Tom Evens, Karen Donders
    Pages 243-258
  10. Back Matter
    Pages 259-304

About this book

Introduction

This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

Keywords

platform power multi-platform online businesses tv industry platform structural power TV television

Authors and affiliations

  1. 1.imec-mict, Department of Communication SciencesGhent UniversityGhentBelgium
  2. 2.imec-SMIT, Department of Communication SciencesFree University of BrusselsBrusselsBelgium

About the authors

Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.

Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.


Bibliographic information

Reviews

“This book is a welcome addition to the fields of media policy, media industries and screen business. ... It is an ambitious book that tackles the emergence and impact of new players across the globe, detailing the complex interactions between national policy, business models and patterns of consumption. ... The breadth of the research is one of the strengths of this book.” (Jane Roscoe, Critical Studies in Television, Vol. 14 (2), 2019)