© 2018

Internationalization of Business

Cases on Strategy Formulation and Implementation

  • Stefan Schmid

Part of the MIR Series in International Business book series (MIRSIB)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Stefan Schmid, Tobias Dauth, Thomas Kotulla, Philipp Leding
    Pages 27-61
  3. Stefan Schmid, Frederic Altfeld
    Pages 63-80
  4. Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban
    Pages 81-98
  5. Stefan Schmid, Simon Mitterreiter
    Pages 99-123
  6. Stefan Schmid, Cigdem Polat
    Pages 125-154
  7. Stefan Schmid, Adrian Gombert
    Pages 155-171

About this book


This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.


Case studies in international business International business textbook Cross-country venture strategy International mergers and acquisitions M&A strategy Strategies of internationalization

Editors and affiliations

  • Stefan Schmid
    • 1
  1. 1.ESCP EuropeBerlinGermany

About the editors

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Bibliographic information

  • Book Title Internationalization of Business
  • Book Subtitle Cases on Strategy Formulation and Implementation
  • Editors Stefan Schmid
  • Series Title MIR Series in International Business
  • Series Abbreviated Title MIR Ser. Int. Business
  • DOI
  • Copyright Information Springer International Publishing AG, part of Springer Nature 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-74088-1
  • eBook ISBN 978-3-319-74089-8
  • Series ISSN 2511-2244
  • Series E-ISSN 2511-2252
  • Edition Number 1
  • Number of Pages VII, 171
  • Number of Illustrations 49 b/w illustrations, 7 illustrations in colour
  • Topics International Business
    Business Strategy/Leadership
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking