Sport Entrepreneurship

Developing and Sustaining an Entrepreneurial Sports Culture

  • Vanessa┬áRatten

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Vanessa Ratten
    Pages 1-17
  3. Vanessa Ratten
    Pages 19-33
  4. Vanessa Ratten
    Pages 51-62
  5. Vanessa Ratten
    Pages 63-77
  6. Vanessa Ratten
    Pages 79-96
  7. Vanessa Ratten
    Pages 97-109
  8. Vanessa Ratten
    Pages 111-124
  9. Vanessa Ratten
    Pages 125-138
  10. Vanessa Ratten
    Pages 139-149

About this book


This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.

The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.


Sport business Sport organizations Entrepreneurial life-cycle of sport Radical innovations in sport Technology entrepreneurship Economics of sport Regional development and sport Government funding for sport Sports ventures Non-profit sports clubs Corporate strategy and sport entrepreneurship International sport landscape Athlete entrepreneurs Role of celebrity endorsers Social sport business Entrepreneurial sports culture Adaptive sports organization

Authors and affiliations

  • Vanessa┬áRatten
    • 1
  1. 1.Department of Entrepreneurship, Innovation and MarketingLa Trobe UniversityMelbourneAustralia

Bibliographic information

Industry Sectors
Finance, Business & Banking