Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

  • Fredrik Andrén-Sandberg

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Fredrik Andrén-Sandberg
    Pages 1-9
  3. Fredrik Andrén-Sandberg
    Pages 11-19
  4. Fredrik Andrén-Sandberg
    Pages 29-52
  5. Fredrik Andrén-Sandberg
    Pages 53-65
  6. Fredrik Andrén-Sandberg
    Pages 67-93
  7. Fredrik Andrén-Sandberg
    Pages 95-104
  8. Fredrik Andrén-Sandberg
    Pages 127-134
  9. Fredrik Andrén-Sandberg
    Pages 135-139
  10. Fredrik Andrén-Sandberg
    Pages 141-142

About this book


This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.

This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.  


de-commoditization product differentiation service differentiation pricing strategy discounting prices energy sector case study bulk trap long term positioning commoditization policy making and governance business model adaptation

Authors and affiliations

  • Fredrik Andrén-Sandberg
    • 1
  1. 1.FlyingeSweden

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences