Media and Digital Management

  • Eli M. Noam

Table of contents

  1. Front Matter
    Pages I-XVIII
  2. Overview

    1. Front Matter
      Pages 1-1
    2. Eli M. Noam
      Pages 3-6
    3. Eli M. Noam
      Pages 7-16
  3. Production

    1. Front Matter
      Pages 17-17
    2. Eli M. Noam
      Pages 165-199
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      Pages 201-229
  4. Marketing

    1. Front Matter
      Pages 231-231
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      Pages 267-303
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      Pages 305-340
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      Pages 341-383
  5. Feedback Loop

    1. Front Matter
      Pages 385-385
    2. Eli M. Noam
      Pages 387-422
    3. Eli M. Noam
      Pages 461-466
  6. Back Matter
    Pages 467-479

About this book


Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.


information environment human resource management MBA industry media studies communication media technology

Authors and affiliations

  • Eli M. Noam
    • 1
  1. 1.Columbia Business SchoolColumbia UniversityNew YorkUSA

Bibliographic information