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Pop-up Retailing

Managerial and Strategic Perspectives

  • Gary Warnaby
  • Charlotte Shi

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Gary Warnaby, Charlotte Shi
    Pages 1-9
  3. Gary Warnaby, Charlotte Shi
    Pages 11-23
  4. Gary Warnaby, Charlotte Shi
    Pages 25-32
  5. Gary Warnaby, Charlotte Shi
    Pages 33-41
  6. Gary Warnaby, Charlotte Shi
    Pages 55-61
  7. Gary Warnaby, Charlotte Shi
    Pages 69-72
  8. Gary Warnaby, Charlotte Shi
    Pages 83-89
  9. Back Matter
    Pages 91-97

About this book

Introduction


Keywords

Pop-up stores Direct customer-brand interaction Experiential in-store environment Retailing premises Retailing location Promotional campaigns Customer communication innovation Creating brand communities Customer experience management

Authors and affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUnited Kingdom
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUnited Kingdom

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-71374-8
  • Copyright Information The Author(s) 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-71373-1
  • Online ISBN 978-3-319-71374-8
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering