© 2017

Baudrillard and the Culture Industry

Returning to the First Generation of the Frankfurt School


Table of contents

  1. Front Matter
    Pages i-viii
  2. Amirhosein Khandizaji
    Pages 13-23
  3. Amirhosein Khandizaji
    Pages 69-100
  4. Amirhosein Khandizaji
    Pages 101-105
  5. Back Matter
    Pages 107-112

About this book


This book argues for the importance of the theory of the culture industry in today's world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth.

In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why haven't they achieved a class consciousness?

This work seeks to answer those questions. Drawing on Jean Baudrillard's work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard.


The Culture Industry The Frankfurt School Baudrillard Semiotics Consumption Simulation Hyperreality Illusion of self-creating Consumed vertigo of catastrophe McDonaldization Herbert Marcuse Erich Fromm Thorstein Veblen Theodor Adorno Max Horkheimer

Authors and affiliations

  1. 1.Department of SociologyFree University of BerlinBerlinGermany

About the authors

Amirhosein Khandizaji has a PhD in sociology from the Free University of Berlin. His main fields of study are the theories of the Frankfurt school and Baudrillard. He is the founder and editor of 'Berlin Journal of Critical Theory'.

Bibliographic information