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Cultural Perspectives on Millennials

  • Arthur Asa Berger

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Arthur Asa Berger
    Pages 1-10
  3. Arthur Asa Berger
    Pages 11-27
  4. Arthur Asa Berger
    Pages 29-38
  5. Arthur Asa Berger
    Pages 39-45
  6. Arthur Asa Berger
    Pages 47-62
  7. Arthur Asa Berger
    Pages 63-73
  8. Arthur Asa Berger
    Pages 75-83
  9. Arthur Asa Berger
    Pages 85-100
  10. Arthur Asa Berger
    Pages 101-111
  11. Arthur Asa Berger
    Pages 113-118
  12. Arthur Asa Berger
    Pages 119-126
  13. Back Matter
    Pages 127-137

About this book

Introduction

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

Keywords

Millenials and Media Millenials and Politics Millenials and Marketing Millenials and Consumption Millenial Culture

Authors and affiliations

  • Arthur Asa Berger
    • 1
  1. 1.San Francisco State UniversitySan FranciscoUSA

Bibliographic information

Industry Sectors
Telecommunications