Cultural Intermediaries

Audience Participation in Media Organisations

  • Jonathon Hutchinson

Table of contents

  1. Front Matter
    Pages i-xix
  2. Jonathon Hutchinson
    Pages 1-30
  3. Foundations for Digital Cultural Intermediation

    1. Front Matter
      Pages 31-31
    2. Jonathon Hutchinson
      Pages 33-62
    3. Jonathon Hutchinson
      Pages 63-86
    4. Jonathon Hutchinson
      Pages 87-103
  4. Experiments in Digital Cultural Intermediation

    1. Front Matter
      Pages 105-105
    2. Jonathon Hutchinson
      Pages 107-134
    3. Jonathon Hutchinson
      Pages 201-219
    4. Jonathon Hutchinson
      Pages 221-226
  5. Back Matter
    Pages 227-236

About this book


This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.


Cultural Intermediation Cultural Production Audience Engagement Convergence Culture Public Service Media Australian Broadcasting Corporation

Authors and affiliations

  • Jonathon Hutchinson
    • 1
  1. 1.University of SydneySydneyAustralia

Bibliographic information