Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

  • Ji-Hyun Ahn

Part of the East Asian Popular Culture book series (EAPC)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Ji-Hyun Ahn
    Pages 1-33
  3. Ji-Hyun Ahn
    Pages 35-72
  4. “I Am Proud to Be a Korean”: Amerasian Celebrity Culture

    1. Front Matter
      Pages 73-73
    2. Ji-Hyun Ahn
      Pages 75-101
    3. Ji-Hyun Ahn
      Pages 103-128
  5. Performing the Multicultural Reality: Mixed-Race Children in Reality TV

    1. Front Matter
      Pages 129-129
    2. Ji-Hyun Ahn
      Pages 159-189
  6. Back Matter
    Pages 191-231

About this book


This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.


Multiculturalism Mixed-Race South Korean Media Neoliberalism Amerasian Kosian Biraciality Globalization

Authors and affiliations

  • Ji-Hyun Ahn
    • 1
  1. 1.School of Interdisciplinary Arts and SciencesUniversity of Washington TacomaTacomaUSA

Bibliographic information