Augmented Reality and Virtual Reality

Empowering Human, Place and Business

  • Timothy Jung
  • M. Claudia tom Dieck

Part of the Progress in IS book series (PROIS)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Augmented and Virtual Reality in Tourism

  3. Augmented and Virtual Reality in Retail and Fashion

    1. Front Matter
      Pages 117-117
    2. Natasha Moorhouse, M. Claudia tom Dieck, Timothy Jung
      Pages 133-143
    3. Meera Dulabh, Delia Vazquez, Daniella Ryding, Alex Casson
      Pages 145-165
  4. Augmented and Virtual Reality in Business, Marketing and Storytelling

  5. Augmented and Virtual Reality in Healthcare and Defence

  6. Augmented and Virtual Reality Design & Development

    1. Front Matter
      Pages 307-307
    2. John O’Hare, Allen J. Fairchild, Robin Wolff, David J. Roberts
      Pages 323-337
    3. Si Jung Kim, Yunhwan Jeong, Sujin Park, Kihyun Ryu, Gyuhwan Oh
      Pages 339-352
  7. Augmented and Virtual Reality in Industry

    1. Front Matter
      Pages 363-363
    2. Theodore Koterwas, Jessica Suess, Scott Billings, Andrew Haith, Andrew Lamb
      Pages 365-370
    3. Martin McDonnell
      Pages 371-378

About this book


This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.

Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective. 


Augmented Reality Virtual Reality VR Mixed Reality Wearable Computing AR in tourism AR in hospitality AR in fashion AR in entertainment AR in retail AR in education

Editors and affiliations

  • Timothy Jung
    • 1
  • M. Claudia tom Dieck
    • 2
  1. 1.Faculty of Business and LawManchester Metropolitan UniversityManchesterUnited Kingdom
  2. 2.Faculty of Business and LawManchester Metropolitan UniversityManchesterUnited Kingdom

Bibliographic information