Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

  • Shoko Kiyohara
  • Kazuhiro Maeshima
  • Diana Owen

Part of the Political Campaigning and Communication book series (PCC)

About this book


This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns. 


Internet election campaigns in the United States Internet election campaigns in Japan Internet election campaign in South Korea Internet election campaign in Taiwan Japanese political communication South Korean political communication U.S. political communication Taiwanese political communication Americanization of elections East Asian democracies comparative East Asain politics paid advertisements in election campaigning social media in election campaigning Elections in the Digital Media Age elections and the media digital democracy election campaigning and technology

Editors and affiliations

  • Shoko Kiyohara
    • 1
  • Kazuhiro Maeshima
    • 2
  • Diana Owen
    • 3
  1. 1.School of Information and CommunicationMeiji UniversityTokyoJapan
  2. 2.Department of Global StudiesSophia UniversityTokyoJapan
  3. 3.Communication, Culture, and TechnologyGeorgetown UniversityWashington, D.C.USA

Bibliographic information