© 2018

Corporate Responsibility and Digital Communities

An International Perspective towards Sustainability

  • Georgiana Grigore
  • Alin Stancu
  • David McQueen
  • Reflects upon the evolving nature of CSR and its relationship with digital communities

  • Includes case studies from around the globe

  • Examines a range of online communities including twitter and other social media, healthcare forums, and company websites


Table of contents

  1. Front Matter
    Pages i-xviii
  2. Alin Stancu, Georgiana Grigore, David McQueen
    Pages 1-7
  3. Corporate Responsibility and Digital Communities

  4. Corporate Responsibility Activities and Social Media

    1. Front Matter
      Pages 97-97
    2. Freya Samuelson-Cramp, Elvira Bolat
      Pages 123-143
    3. Francisca Farache, Isobel Tetchner, Jana Kollat
      Pages 145-163
    4. Fragkoulis A. Papagiannis, Seng Kiat Kok, Zenon Michaelides
      Pages 165-184
  5. Corporate Responsibility in the Digital Economy: Global Challenges

  6. Back Matter
    Pages 271-278

About this book


This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. 


digital economy sustainability competition social responsibility ethics sustainable business communications CSR

Editors and affiliations

  • Georgiana Grigore
    • 1
  • Alin Stancu
    • 2
  • David McQueen
    • 3
  1. 1.Henley Business SchoolGreenlands Henley-on-ThamesUnited Kingdom
  2. 2.Bucharest University of Economic StudiesBucharestRomania
  3. 3.Bournemouth UniversityPooleUnited Kingdom

About the editors

Georgiana Grigore is a Lecturer in Marketing at Henley Business School, UK. She is an active researcher, focusing on corporate social responsibility, business ethics and marketing, including changes that result from digital media. In 2012, she co-founded an annual international conference, ‘Social Responsibility, Ethics and Sustainable Business’.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include business ethics, corporate social responsibility and marketing-management. He is involved in several national funded research projects, and has published numerous articles and papers on corporate social responsibility. He is the co-founder of The International Conference ‘Social Responsibility, Ethics and Sustainable Business’.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interest include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government and party political PR; CSR and ‘greenwashing’.

Bibliographic information

  • Book Title Corporate Responsibility and Digital Communities
  • Book Subtitle An International Perspective towards Sustainability
  • Editors Georgiana Grigore
    Alin Stancu
    David McQueen
  • Series Title Palgrave Studies in Governance, Leadership and Responsibility
  • Series Abbreviated Title Palgrave Studies in Governance, Leadership and Responsibility
  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-63479-1
  • Softcover ISBN 978-3-319-87568-2
  • eBook ISBN 978-3-319-63480-7
  • Edition Number 1
  • Number of Pages XVIII, 278
  • Number of Illustrations 3 b/w illustrations, 19 illustrations in colour
  • Topics Innovation/Technology Management
    Corporate Social Responsibility
    IT in Business
  • Buy this book on publisher's site
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