Corporate Responsibility and Digital Communities

An International Perspective towards Sustainability

  • Georgiana Grigore
  • Alin Stancu
  • David McQueen

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Alin Stancu, Georgiana Grigore, David McQueen
    Pages 1-7
  3. Corporate Responsibility and Digital Communities

  4. Corporate Responsibility Activities and Social Media

    1. Front Matter
      Pages 97-97
    2. Freya Samuelson-Cramp, Elvira Bolat
      Pages 123-143
    3. Francisca Farache, Isobel Tetchner, Jana Kollat
      Pages 145-163
    4. Fragkoulis A. Papagiannis, Seng Kiat Kok, Zenon Michaelides
      Pages 165-184
  5. Corporate Responsibility in the Digital Economy: Global Challenges

  6. Back Matter
    Pages 271-278

About this book


This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. 


digital economy sustainability competition social responsibility ethics sustainable business communications CSR

Editors and affiliations

  • Georgiana Grigore
    • 1
  • Alin Stancu
    • 2
  • David McQueen
    • 3
  1. 1.Henley Business SchoolGreenlands Henley-on-ThamesUnited Kingdom
  2. 2.Bucharest University of Economic StudiesBucharestRomania
  3. 3.Bournemouth UniversityPooleUnited Kingdom

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods