Narratives of Difference in Globalized Cultures

Reading Transnational Cultural Commodities

  • Belén Martín-Lucas
  • Andrea Ruthven

Part of the New Comparisons in World Literature book series (NCWL)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Reading Methodologies

  3. Counternarratives of the Metropolis

  4. Disruptive Genders

  5. Back Matter
    Pages 245-251

About this book


This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization. At the intersection of globalization, diaspora, postcolonial and feminist studies in world literature, these essays engage critically with a wide variety of representative narratives taken from diverse cultural fields, including humanitarian fiction, multilingual poetry, painting, text-image art, performance art, film, documentary, and docu-poetry. The chapters included seek to offer counter-readings that disrupt hegemonic representations of cultural identity within the contemporary, neoliberal and globalized landscape.


Feminism Masculinity Studies Visual arts Consumers Diaspora Postcolonial

Editors and affiliations

  • Belén Martín-Lucas
    • 1
  • Andrea Ruthven
    • 2
  1. 1.University of VigoVigoSpain
  2. 2.University of BarcelonaBarcelonaSpain

Bibliographic information